In an effort to get the word out that Canadian hardware chain, Rona, not only sells, but recycles paint as well, they hung up this banner under one of Apple’s iPod nano “dripping” billboards. What better way to talk about recycling than to recycle someone else’s billboard into your own? Genius.
via msg:seifestattgel:meedchen:mackay:Macenstein
For another clever billboard see Santa Monica’s BMW ad
Clever advertising, there’s nothing greater. Except citron tarts.
This post was reblogged from box culture.
